JULIANA Salazar

I didn't start out in marketing. In Alicante I took my first steps as a restaurant waitress and a shop assistant in a clothing store. In Stockholm I started from zero: I held three jobs at once while studying intensive Swedish. I don't tell it as a motivational anecdote; it taught me more about customers, pressure and resilience than any course ever could.

My first project was born in 2016, when my first baby was just nine months old: Münchia Details, breakfast baskets with special designs that I prepared in my own kitchen.

In 2019 I founded The Pink Company in Stockholm. It began as a restaurant, but the concept grew until it became a studio and brand space. Through it we collaborated with brands such as Kylie Cosmetics, Triwa, Glossybox Sweden, Fujifilm Instax and St. Tropez, and with well-known personalities such as Tone Sekelius, Hanna Friberg, Lovisa Wallin, Denice Moberg and Marie Serneholt. We hosted productions for Spotify Denmark, Melodifestivalen, newspapers and television, even winning over the Swedish press.

Back in Spain, in 2024 I joined Top School Academy as Marketing Manager: 360 strategy, SEM, influencer marketing, email and content. In 2025 I also joined Onda Cero Elche · Atresmedia Radio as a freelance Account Manager, where I designed digital marketing proposals combined with radio spots.

After Top School I became Marketing Lead & Growth at WEIQ Tech, a Swedish tech company expanding into and entering the Spanish market.

Everything I have learned now lives in KRAFT Agency, my strategic marketing consultancy.